Demand Generation

OPPORTUNITY 

When cloud-based accounting software Xero expanded into N. America they launched as any start-up does with a lean staff. They quickly realized they needed expertise and guidance on their lead generation and content strategy efforts. 

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SOLUTION

ARJ Consulting worked side-by-side with the Xero acquisition team from strategy to implementation to amplify their message and reach the widest target audience possible.

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RESULTS

ARJ helped Xero launch their initial lead generation campaigns, create a go-to-market lead generation & content strategy and directed the implementation of a new Marketing Automation Platform (MAP), all in less than 60 days.