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IGNITE DEMAND.

BUILD ENGAGEMENT.

Get a fresh marketing approach you can take to market, quickly.

Home: Welcome

Who We Are

We are the perfect blend of "think" and "do." At ARJ Consulting our digital marketing experience tied with traditional direct response techniques allow us to create a powerful approach to content, messaging and offers regardless of whether your business is direct-to-consumer (DTC) or business-to-business(B2B). We are dedicated to creating meaningful customer experiences that drive immediate impact to ignite demand and build engagement for clients like you.

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Home: About

What Separates Us

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We bring the best 
minds together to create 
a senior team of experts 
for each project.

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We take a hands-on approach to every project regardless of the product or service.

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We understand what direct response techniques work best to maximize results for any B2B or DTC digital marketing program. 

What People Are Saying

We had a very large global rebrand project from the VeriSign acquisition. I needed a consulting firm that could not only manage intense deadlines but who had top-notch strategic customer communications skills. With ARJ Consulting we got a multi touch communications plan that helped us successfully retain customers as we transitioned to Symantec SSL. This strategy was replicated worldwide. ARJ Consulting has the perfect blend of strategy and strong ability to deliver. I’d hire ARJ Consulting again in a heartbeat.

Tara Verner
Director of Marketing, Symantec SSL

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What We Do

Marketing Strategy

Digital
Content
CRM

Customer Engagement

Email Marketing
Database Marketing
Loyalty/Advocacy

Demand Generation

Lead Generation

Social Marketing

Retargeting

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Program Management

Campaign Management
Analytics & Optimization
Marketing Automation

Home: Work
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Our Approach

We live by four principles

Customers First

Focus on meeting the end-to-end needs and potential needs of the customer/user

Be Data Driven

Let facts and insights shape strategic recommendations and priorities

One Brand Voice

Develop relevant, clear messages that resonate consistently across channels and audience segments

Test and Refine

We use our 40-40-10-10 direct response rule to optimize channels, messaging, offer and timing to maximize your ROI

Free Tools and Templates

Here are some of our favorite time-tested tools and templates used over the last 20+ years we want to share with you.

ESP/DMP Scorecard

Evaluate Email Service Providers or Digital Marketing Platforms head-to-head. Use this simple template to compare brands by features and categories to feel confident in your final selection.

 Discovery Checklist

Here is our tried and true checklist used at the onset of every project. Depending on the scope, some of these sections may not be needed, but this is our starting point.

Download

Campaign Forecast Tool

Use this spreadsheet to estimate best, expected and worse case scenarios for a campaign. Use to project campaigns at a high-level or by segment, list or panel.

Download
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