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StubHub / eBay

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StubHub / eBay

How do you get sports and music fans even more excited about their favorite teams and artists? At StubHub, we created a customer preferences center that enabled fans to create a rich profile of interests — and receive personalized emails within moments of a tour announcement or playoff decision. These highly relevant communications generated 30-40% higher response and open rates. Eventually expanded this relevant, personalized approach to other channels including facebook.

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