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We've developed an organic, customer-centric process that mines existing quantitative and qualitative data, groups similar clusters of customers—and maximizes lifetime value of the core groups that drive business revenues. Here's how:

  • Customer Courtship. Once we've pinpointed the most promising targets, we structure lifecycle-based communications with messaging tailored to each profile.
  • Custom-Designed Media Selection. Our programs typically combine traditional direct marketing with the most responsive online tools available—including search engine marketing, email, banners, webinars, downloads, social networking, and more.
  • Precision Measurement. No project is complete until we provide detailed analysis of response. By precisely calibrating results of each campaign, we're able to intelligently recommend next steps, and design future test matrices.
 
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