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Anita John
Anita John
President and
Marketing Consultant

ARJ Consulting was created by Anita John to better serve the evolving needs of today's marketers. Anita brings over 20 years of experience in business-to-business and direct-to-consumer marketing to every program. A simple approach using customer data to drive customer marketing program and strategy design is what sets her apart from others.

As former VP of Brand Marketing at CoStar Group, Director of Customer Marketing at StubHub (a division of eBay), Senior Direct Marketing Manager at Intuit, and Marketing Manager at Morgan Stanley Online, Anita has created some of America's most innovative marketing campaigns.

Anita is a seasoned business builder with a wealth of expertise in brand management and direct marketing—including catalog, direct marketing, DRTV, email and web 2.0.

 
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